All in startup launching a new idea when everything is on the line
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2014
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success. The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- |
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| Physical Description: | 1 online resource |
| ISBN: | 1118857674 1118857666 9781118857762 9781118857670 1306862256 1118857763 9781306862257 9781118857663 |