The practice of government public relations

The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve p...

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Bibliographic Details
Other Authors: Lee, Mordecai (Editor), Neeley, Grant (Editor), Stewart, Kendra B. (Editor)
Format: eBook
Language:English
Published: New York, NY Routledge 2022
Edition:Second edition
Series:American Society for Public Administration series in public administration & public policy
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • Government public relations : what is it good for? / Mordecai Lee
  • Media relations / Christie Parell and Scott Talan
  • Public information campaigns / Jenifer Kopfman and Amanda Ruth-McSwain
  • Crisis communication challenges in the public sector / J. Suzanne Horsley and Matthew S. Vandyke
  • Strategic communication planning in the digital age / Diana Martinelli
  • Harnessing social media effectively on behalf of governments / Kara Alaimo
  • Why do places brand? Branding in the public sector / Staci M. Zavattaro
  • Digital branding for government public relations / Aroon P. Manoharan and Hsin-Ching Wu
  • Ethics in government public relations and modern challenges for public sector organizations / Shannon A. Bowen and Alessandro Lovari
  • Operating in awareness of legal, institutional, political contexts / Kevin R. Kosar
  • Monitoring and evaluating government media and social media engagement / Maureen Taylor
  • Reputation management / Alan Abitbol and Judson Meeks
  • Applying Mordecai Lee's government public relations model in teaching and practice / Paul K. Dezendorf
  • Public relations(hips) through public engagement : approaching public administration as civic professionals / Timothy J. Shaffer