The practice of government public relations
The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve p...
Other Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
New York, NY
Routledge
2022
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Edition: | Second edition |
Series: | American Society for Public Administration series in public administration & public policy
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Government public relations : what is it good for? / Mordecai Lee
- Media relations / Christie Parell and Scott Talan
- Public information campaigns / Jenifer Kopfman and Amanda Ruth-McSwain
- Crisis communication challenges in the public sector / J. Suzanne Horsley and Matthew S. Vandyke
- Strategic communication planning in the digital age / Diana Martinelli
- Harnessing social media effectively on behalf of governments / Kara Alaimo
- Why do places brand? Branding in the public sector / Staci M. Zavattaro
- Digital branding for government public relations / Aroon P. Manoharan and Hsin-Ching Wu
- Ethics in government public relations and modern challenges for public sector organizations / Shannon A. Bowen and Alessandro Lovari
- Operating in awareness of legal, institutional, political contexts / Kevin R. Kosar
- Monitoring and evaluating government media and social media engagement / Maureen Taylor
- Reputation management / Alan Abitbol and Judson Meeks
- Applying Mordecai Lee's government public relations model in teaching and practice / Paul K. Dezendorf
- Public relations(hips) through public engagement : approaching public administration as civic professionals / Timothy J. Shaffer