Best practices for transportation agency use of social media
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and impleme...
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton, FL
CRC Press
2013
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interview |
|---|---|
| Physical Description: | xviii, 313 pages |
| ISBN: | 9781466568617 |