Multi-channel marketing, branding and retail design new challenges and opportunities
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley
Emerald Group Publishing Limited
2016
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| Subjects: | |
| Online Access: | |
| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographic references and index