Multi-channel marketing, branding and retail design new challenges and opportunities

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-...

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Bibliographic Details
Other Authors: McIntyre, Charles (Editor), Melewar, T. C. (Editor), Dennis, Charles (Editor)
Format: eBook
Published: Bingley Emerald Group Publishing Limited 2016
Online Access:
Collection: Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographic references and index