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230120 ||| eng |
| 020 |
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|a 9781786354556
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| 050 |
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4 |
|a HF5415
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| 100 |
1 |
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|a McIntyre, Charles
|e [editor]
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| 245 |
0 |
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|a Multi-channel marketing, branding and retail design
|h Elektronische Ressource
|b new challenges and opportunities
|c edited by Charles McIntyre, T.C. Melewar, Charles Dennis
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| 260 |
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|a Bingley
|b Emerald Group Publishing Limited
|c 2016
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| 300 |
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|a 272 pages
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| 505 |
0 |
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|a Includes bibliographic references and index
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| 653 |
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|a Business & Economics / Advertising & Promotion / bisacsh
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| 653 |
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|a Branding (Marketing)
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| 653 |
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|a Marketing
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| 653 |
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|a Sales & marketing / bicssc
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| 700 |
1 |
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|a Melewar, T. C.
|e [editor]
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| 700 |
1 |
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|a Dennis, Charles
|e [editor]
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b EMBAR
|a Emerald Business, Management and Economics eBook Collection Archive
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| 856 |
4 |
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|u https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
|x Verlag
|3 Volltext
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| 082 |
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|a 658.8
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| 520 |
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|a Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience
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