Churn analysis: Identifying churned customers

In this video, Carl Gold goes through the milestone number 1: Identifying Churned Customers, which is a part of his liveProject: Fighting Churn with Manning's liveBook Data. The objective of this milestone is: - Your boss at Manning has assigned you the following task: Figure out how often cust...

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Bibliographic Details
Format: eBook
Language:English
Published: [Place of publication not identified] Manning Publications 2022
Edition:[First edition]
Series:Fighting churn
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:In this video, Carl Gold goes through the milestone number 1: Identifying Churned Customers, which is a part of his liveProject: Fighting Churn with Manning's liveBook Data. The objective of this milestone is: - Your boss at Manning has assigned you the following task: Figure out how often customers repeatedly buy books in different calendar quarters (3-month periods). Repeat-purchase customers are considered to be "retained," and customers who do not make a repeat purchase are considered to have churned. (A repeat-purchase customer is one who, having bought a book in one 3-month period, buys another book in the following 3-month period.) - Your boss has further specified that you should save the list of the customers who did and did not make repeat purchases in the database
Physical Description:1 video file (34 min.) sound, color