Churn analysis: Feature engineering
In this video, Carl Gold explains module number 4: Feature Engineering. The objective of this milestone is: - Your boss at Manning looks at the results and thinks they're really good. But they want you to look into a few more things to see if different views of the customer help you understand...
| Corporate Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Manning Publications
2022
|
| Edition: | [First edition] |
| Series: | Fighting churn
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | In this video, Carl Gold explains module number 4: Feature Engineering. The objective of this milestone is: - Your boss at Manning looks at the results and thinks they're really good. But they want you to look into a few more things to see if different views of the customer help you understand churn. - Your boss suggests the following additional customer metrics that they want you to create and see how they relate to churn using the techniques from the previous milestones. * The total number of customer events in the last 90 days * The number of distinct products the customer used in the last 90 days * The total number of actions related to browsing free content * Total number of actions related to enhanced reading features * The percentage of actions that include reading an owned book * The number of downloads the customer makes per unique product |
|---|---|
| Physical Description: | 1 video file (1 hr., 12 min.) sound, color |