The new rules of marketing & PR how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approache...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley & Sons, Inc.
2022
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| Edition: | Eighth edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- The old rules of marketing and PR are ineffective in an online world
- The new rules of marketing and PR
- Reaching your buyers directly
- Social media and your targeted audience
- The content-rich website
- Marketing and PR in real time
- Artificial intelligence and machine learning for marketing and PR
- You are what you publish: Building your marketing and PR plan
- Growing your business: How marketing and PR drive sales
- Strategies for creating awesome content
- How to write for your buyers
- Social networking as marketing
- Blogging to reach your buyers
- An image is worth a thousand words
- Video and your buyers
- Audio content via podcasting and social audio
- How to use news releases to reach buyers directly
- Your newsroom: A front door for much more than the media
- The new rules for reaching the media
- Newsjacking your way into the media
- Search engine marketing
- Make it happen