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220922 ||| eng |
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|a 9781439834664
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|a 1283274493
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|a 1439834660
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|a JK849 .P73 2011
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|a Lee, Mordecai
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|a The Practice of Government Public Relations
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|a Hoboken
|b CRC Press
|c 2011
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| 300 |
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|a 254 pages
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|a Includes bibliographical references and index
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|a Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs EffectivenessChapter 13: Conclusion; Back Cover
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|a Front Cover; Contents; CD-ROM Contents; Preface; Editors; Contributors; Chapter 1: Introduction; Chapter 2: Government Public Relations: What Is It Good For?; Chapter 3: Media Relations; Chapter 4: Government Websites; Chapter 5: Public Information Campaigns; Chapter 6: Crisis Public Relations for Government Communicators; Chapter 7: Web 2.0; Chapter 8: Strategic Communication Planning; Chapter 9: Ethics in Government Public Relations; Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians; Chapter 11: Internal Public Relations for Personal and Program Success
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|a Public relations and politics / http://id.loc.gov/authorities/subjects/sh85108797
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|a United States / fast / https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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|a POLITICAL SCIENCE / Public Affairs & Administration / bisacsh
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|a Public relations and politics / United States
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|a Government publicity / fast
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|a Relations publiques et politique / États-Unis
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| 653 |
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|a Communication in public administration / http://id.loc.gov/authorities/subjects/sh85029091
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| 653 |
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|a Public relations and politics / fast
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| 653 |
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|a Communication in public administration / United States
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| 653 |
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|a Communication in public administration / fast
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| 653 |
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|a Government publicity / United States
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| 653 |
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|a Information d'État / États-Unis
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| 653 |
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|a Information d'État
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| 653 |
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|a Relations publiques et politique
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| 653 |
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|a Government publicity / http://id.loc.gov/authorities/subjects/sh85056097
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 490 |
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|a ASPA Series in Public Administration and Public Policy
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| 015 |
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|a GBB7A8740
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| 776 |
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|z 9781439834657
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|z 1439834652
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|u https://learning.oreilly.com/library/view/~/9781439834657/?ar
|x Verlag
|3 Volltext
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|a 384
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|a 659.2
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|a 500
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|a 352.748
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|a In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies--including Web 2.0 and rapidly emerging social media--to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-
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