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Landing page optimization the definitive guide to testing and tuning for conversions

A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conve...

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Bibliographic Details
Main Author: Ash, Tim
Format: eBook
Language:English
Published: Indianapolis, Ind. Sybex/Wiley 2008
Series:Serious skills
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Web Sites / Design / Blmlsh
Web Sites / Design / Http://id.loc.gov/authorities/subjects/sh98000035
Web Sites / Testing
Sites Web / Évaluation
Computers / Web / Site Design / Bisacsh
Web Sites / Evaluation
Computers / Web / User Generated Content / Bisacsh
Internet Marketing / Fast
Sites Web / Conception
Marketing Sur Internet
Web Sites / Testing / Blmlsh
Computers / Interactive & Multimedia / Bisacsh
Web Sites / Evaluation / Blmlsh
Web Sites / Design / Fast
Computers / Digital Media / General / Bisacsh
Internet Marketing / Blmlsh
Web Sites / Evaluation / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Setting the stage
  • Understanding your landing pages
  • Understanding your audience
  • Understanding the decision process
  • Why your site is not perfect
  • Selecting elements to tune
  • The math of tuning
  • Tuning methods
  • Assembling the team and getting buy-in
  • Developing your action plan
  • Avoiding the pitfalls
  • A closer look at the Google Website Optimizer

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