Eyetracking web usability

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their fin...

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Bibliographic Details
Main Author: Nielsen, Jakob
Other Authors: Pernice, Kara
Format: eBook
Language:English
Published: Berkeley, Calif. New Riders 2010
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand how the human eyes interact with Web sites and what will significantly improve user experience
Physical Description:xix, 437 pages illustrations
ISBN:9780321510020
9781282430433
0321549732
9780321549730
032151002X