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220922 ||| eng |
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|a 9781281204332
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|a 9786611204334
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|a 9780470289167
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|a 6611204334
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|a 0470289163
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|a 1281204331
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4 |
|a TK5105.888
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| 100 |
1 |
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|a Ash, Tim
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| 245 |
0 |
0 |
|a Landing page optimization
|b the definitive guide to testing and tuning for conversions
|c Tim Ash
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| 260 |
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|a Indianapolis, Ind.
|b Sybex/Wiley
|c 2008
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| 300 |
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|a xxi, 360 pages
|b illustrations
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| 505 |
0 |
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|a Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Web sites / Design / blmlsh
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| 653 |
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|a Web sites / Design / http://id.loc.gov/authorities/subjects/sh98000035
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| 653 |
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|a Web sites / Testing
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| 653 |
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|a Sites Web / Évaluation
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| 653 |
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|a COMPUTERS / Web / Site Design / bisacsh
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| 653 |
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|a Web sites / Evaluation
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| 653 |
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|a COMPUTERS / Web / User Generated Content / bisacsh
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Sites Web / Conception
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| 653 |
|
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|a Marketing sur Internet
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| 653 |
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|a Web sites / Testing / blmlsh
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| 653 |
|
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|a COMPUTERS / Interactive & Multimedia / bisacsh
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| 653 |
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|a Web sites / Evaluation / blmlsh
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| 653 |
|
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|a Web sites / Design / fast
|
| 653 |
|
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|a COMPUTERS / Digital Media / General / bisacsh
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| 653 |
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|a Internet marketing / blmlsh
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| 653 |
|
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|a Web sites / Evaluation / fast
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
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|b OREILLY
|a O'Reilly
|
| 490 |
0 |
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|a Serious skills
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| 776 |
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|z 0470289163
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| 776 |
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|z 9780470289167
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| 776 |
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|z 0470174625
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| 776 |
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|z 9780470174623
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| 856 |
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0 |
|u https://learning.oreilly.com/library/view/~/9780470174623/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 006.7
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|a 381
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|a 381.142
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|a 658
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|a 302.231
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|a 745.4
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| 520 |
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|a A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conversion tasks
|