Uncertainty-driven Innovation Managing the New Product Development Processes in an Unpredictable Environment

Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process by covering several areas of research, from the analysis of the entrepreneur...

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Bibliographic Details
Main Author: Marzi, Giacomo
Format: eBook
Language:English
Published: Cham Palgrave Macmillan 2022, 2022
Edition:1st ed. 2022
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Chapter 1: The Unpredictable Environment and Role of Innovation
  • Chapter 2: The Entrepreneurs, the Innovation Process and the Management of Uncertainty
  • Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation
  • Chapter 4: A Review of Excessive Development Studies on the New Product Development Process
  • Chapter 5: Managing Uncertainty Through Stage-Gate, Agile and Overspecification
  • Chapter 6: The Threat of Uncertainty in the New Product Development Process
  • Chapter 7: Conclusion