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220121 ||| eng |
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|a 9781452623856
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4 |
|a HD60
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| 100 |
1 |
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|a Mainwaring, Simon
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| 245 |
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|a We first
|b how brands and consumers use social media to build a better world
|c Simon Mainwaring
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| 250 |
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|a Retail ed. ; Unabridged
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| 260 |
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|a [Old Saybrook, Conn.]
|b Tantor Media
|c 2011
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| 300 |
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|a 1 audio file
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| 653 |
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|a Social media / Economic aspects / fast / (OCoLC)fst01767769
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a BUSINESS & ECONOMICS. / Development / Sustainable Development / bisacsh
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| 653 |
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|a Capitalism / fast / (OCoLC)fst00846425
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| 653 |
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|a BUSINESS & ECONOMICS. / Customer Service / bisacsh
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| 653 |
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|a Social responsibility of business / fast / (OCoLC)fst01122851
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| 653 |
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|a Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470
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| 653 |
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|a BUSINESS & ECONOMICS. / Leadership / bisacsh
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| 653 |
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|a BUSINESS & ECONOMICS / Distribution / bisacsh
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| 653 |
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|a Internet marketing / fast / (OCoLC)fst00977272
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| 653 |
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|a Branding (Marketing) / fast / (OCoLC)fst01743755
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| 653 |
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|a BUSINESS & ECONOMICS. / Marketing / General / bisacsh
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| 653 |
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|a Stratégie de marque
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| 653 |
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|a branding / aat
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| 653 |
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|a Social responsibility of business / http://id.loc.gov/authorities/subjects/sh90005735
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Médias sociaux / Aspect économique
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| 653 |
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|a BUSINESS & ECONOMICS. / General / bisacsh
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| 653 |
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|a Social media / Economic aspects
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| 653 |
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|a Capitalism / http://id.loc.gov/authorities/subjects/sh85019958
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| 653 |
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|a Entreprises / Responsabilité sociale
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| 700 |
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|a Lee, John Rafter
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9781452623856
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| 776 |
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|z 1452623856
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781452623856/?ar
|x Verlag
|3 Volltext
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|a 330
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|a Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change
|