Simon Mainwaring is a branding expert and author of ''We First: How Brands and Consumers Use Social Media to Build a Better World'' (Palgrave Macmillan 2011) and ''Lead With We: The Business Revolution that Will Save Our Future'' (Matt Holt/BenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.
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