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We first how brands and consumers use social media to build a better world

Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change

Bibliographic Details
Main Author: Mainwaring, Simon
Other Authors: Lee, John Rafter
Format: eBook
Language:English
Published: [Old Saybrook, Conn.] Tantor Media 2011
Edition:Retail ed. ; Unabridged
Subjects:
Social Media / Economic Aspects / Fast / (ocolc)fst01767769
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Business & Economics. / Development / Sustainable Development / Bisacsh
Capitalism / Fast / (ocolc)fst00846425
Business & Economics. / Customer Service / Bisacsh
Social Responsibility Of Business / Fast / (ocolc)fst01122851
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Business & Economics. / Leadership / Bisacsh
Business & Economics / Distribution / Bisacsh
Internet Marketing / Fast / (ocolc)fst00977272
Branding (marketing) / Fast / (ocolc)fst01743755
Business & Economics. / Marketing / General / Bisacsh
Stratégie De Marque
Branding / Aat
Social Responsibility Of Business / Http://id.loc.gov/authorities/subjects/sh90005735
Marketing Sur Internet
Médias Sociaux / Aspect économique
Business & Economics. / General / Bisacsh
Social Media / Economic Aspects
Capitalism / Http://id.loc.gov/authorities/subjects/sh85019958
Entreprises / Responsabilité Sociale
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change
Physical Description:1 audio file
ISBN:9781452623856

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