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You should test that! conversion optimization for more leads, sales and profit or the art and science of optimized marketing

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, cre...

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Bibliographic Details
Main Author: Goward, Chris
Format: eBook
Language:English
Published: Indianapolis, IN Wiley 2013
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Strategic Planning / Http://id.loc.gov/authorities/subjects/sh85128511
Planification Stratégique
Internet Marketing / Fast
Strategic Planning / Fast
Sites Web / Conception / Évaluation
Marketing Sur Internet
Sites Web / Développement / Évaluation
Web Site Development / Evaluation
Web Sites / Design / Evaluation
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Why you should test that
  • What is conversion optimization?
  • Prioritize testing opportunities
  • Create hypotheses with the LIFT model
  • Optimize your value proposition
  • Optimize for relevance
  • Optimize for clarity
  • Optimize for anxiety
  • Optimize for distraction
  • Optimize for urgency
  • Test your hypotheses
  • Analyze your test results
  • Strategic marketing optimization

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