Landing page optimization for dummies

"Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you...

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Bibliographic Details
Main Author: Harwood, Martin
Other Authors: Harwood, Mike
Format: eBook
Language:English
Published: Hoboken, N.J. Wiley Pub. 2009
Series:For dummies
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid"--Resource description page
Physical Description:xviii, 385 pages illustrations
ISBN:0470502118