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|a 9780814449141
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|a 081444914X
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|a HF5718
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|a Simmons, Annette
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|a Whoever tells the best story wins
|b how to use your own stories to communicate with power and impact
|c Annette Simmons
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|a Second edition
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|a New York
|b AMACOM/American Management Association
|c 2015
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|a 1 online resource
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|a Includes bibliographical references and index
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|a Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Part One: Thinking in Story; 1. Story Thinking; 2. Story Is Experience Reconstituted; 3. Learning to Tell Stories; 4. It's All Storytelling; Part Two: Finding Stories to Tell; 5. Who-I-Am Stories; 6. Why-I-Am-Here Stories; 7. Teaching Stories; 8. Vision Stories; 9. Value-in-Action Stories; 10. I-Know-What-You-Are-Thinking Stories; Part Three: Perfecting the Craft; 11. Sensory Details Make Stories Experiential; 12. The Gift of Brevity; 13. Storytelling by Committee; 14. Point of View; 15. Story Listening; 16. Borrowing Genius
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|a Appendix: Teaching StorytellingBibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; About the Author; Free Sample Chapter from Training That Delivers Results
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|a Affärskommunikation / sao
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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|a Business communication / fast
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|a BUSINESS & ECONOMICS / Management / bisacsh
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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|a Communication dans l'entreprise
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|a Business communication / http://id.loc.gov/authorities/subjects/sh87004551
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|a Storytelling / fast
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|a Art de conter
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|a Storytelling / http://id.loc.gov/authorities/subjects/sh85128407
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|z 9780814449141
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|u https://learning.oreilly.com/library/view/~/9780814449134/?ar
|x Verlag
|3 Volltext
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|a 384
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|a Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. --
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