Whoever tells the best story wins how to use your own stories to communicate with power and impact
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a &quo...
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| Format: | eBook |
| Language: | English |
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New York
Amacom
2007
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket |
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| Physical Description: | x, 226 pages |
| ISBN: | 9781281126702 9780814400845 9786611126704 0814400841 1621984648 1281126705 9781621984641 |