Whoever tells the best story wins how to use your own stories to communicate with power and impact
Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compellin...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York
AMACOM/American Management Association
2015
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| Edition: | Second edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. -- |
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| Physical Description: | 1 online resource |
| ISBN: | 9780814449141 081444914X |