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210123 ||| eng |
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|a 9780132476454
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|a TS171
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|a Brunner, Robert
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|a Walking the walk
|b having your customers love you
|c Robert Brunner, Stewart Emery, Russ Hall
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| 260 |
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|a Upper Saddle River, N.J.
|b FTPress Delivers
|c 2010
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| 300 |
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|a [12] pages
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|a Includes bibliographical references
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|a New products / http://id.loc.gov/authorities/subjects/sh85091388
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| 653 |
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|a Design / Coordination
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| 653 |
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|a Industrial design / http://id.loc.gov/authorities/subjects/sh85037199
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| 653 |
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|a Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470
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| 653 |
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|a Design
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| 653 |
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|a Industrial design coordination / fast
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| 653 |
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|a Stratégie de marque
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| 653 |
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|a branding / aat
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| 653 |
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|a Branding (Marketing) / fast
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| 653 |
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|a New products / fast
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| 653 |
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|a Industrial design coordination / http://id.loc.gov/authorities/subjects/sh85065849
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| 653 |
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|a Industrial design / fast
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| 700 |
1 |
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|a Emery, Stewart
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| 700 |
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|a Hall, Russ
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| 700 |
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|a Brunner, Robert
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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|a FTPress Delivers elements
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|a Cover title. - Excerpted from: Do You Matter? / by Robert Brunner and Stewart Emery. Cf. resource description page (viewed March 3, 2010)
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|u https://learning.oreilly.com/library/view/~/9780132476454/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 745.2
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|a 745.2
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|a This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. A process, not an event: achieving total commitment to building a design-driven company, from top to bottom. Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision ..
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