Your brand is not your logo it is an experience that lives in your customer's gut
"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
Pearson Education Pub. as FTPress Delivers
2010
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| Series: | FT Press Delivers elements
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page |
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| Physical Description: | [8] pages |
| ISBN: | 9780132144216 |