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210123 ||| eng |
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|a 1283549883
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|a 9786613862334
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|a 0071799389
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|a 9780071799386
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|a 9781283549882
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4 |
|a HF5415.1265
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1 |
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|a Amos, James
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|a The Tasti D-Lite way
|b social media marketing lessons for building loyalty and a brand customers crave
|c James Amos, Jr., B.J. Emerson
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| 246 |
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|a Social media marketing lessons for building loyalty and a brand customers crave
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| 246 |
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|a Tasty Delight way
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| 260 |
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|a New York
|b McGraw-Hill
|c 2013
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| 300 |
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|a 1 volume
|b illustrations
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| 505 |
0 |
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|a Includes bibliographical references and index
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| 505 |
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|a Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future
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| 653 |
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|a Consommateurs / Fidélité
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| 653 |
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|a Stratégie de marque
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a branding / aat
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| 653 |
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|a Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470
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| 653 |
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|a Tasti D-Lite (Firm) / fast
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| 653 |
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|a Commerce / hilcc
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| 653 |
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|a Social media / Marketing
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| 653 |
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|a Tasti D-Lite (Firm) / http://id.loc.gov/authorities/names/n2012043116
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| 653 |
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|a Branding (Marketing) / fast
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| 653 |
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|a Customer loyalty / http://id.loc.gov/authorities/subjects/sh97009091
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| 653 |
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|a Marketing & Sales / hilcc
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| 653 |
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|a Business & Economics / hilcc
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Customer loyalty / fast
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| 653 |
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|a Marketing sur Internet
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| 700 |
1 |
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|a Emerson, B. J.
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9780071799379
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|z 0071799370
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9780071799379/?ar
|x Verlag
|3 Volltext
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|a 658.8/72
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|a 658
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|a 381
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|a 658.812
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|a 302.231
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|a 330
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|a 658.8
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|a 381.142
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|a Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world. --
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