The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave
Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world....
Main Author: | |
---|---|
Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
New York
McGraw-Hill
2013
|
Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world. -- |
---|---|
Physical Description: | 1 volume illustrations |
ISBN: | 0071799389 9786613862334 1283549883 9780071799386 9781283549882 |