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The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world....

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Bibliographic Details
Main Author: Amos, James
Other Authors: Emerson, B. J.
Format: eBook
Language:English
Published: New York McGraw-Hill 2013
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Consommateurs / Fidélité
Business & Economics / Hilcc
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Branding (marketing) / Fast
Social Media / Marketing
Marketing & Sales / Hilcc
Customer Loyalty / Http://id.loc.gov/authorities/subjects/sh97009091
Internet Marketing / Fast
Customer Loyalty / Fast
Stratégie De Marque
Branding / Aat
Marketing Sur Internet
Tasti D-lite (firm) / Fast
Commerce / Hilcc
Tasti D-lite (firm) / Http://id.loc.gov/authorities/names/n2012043116
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world. --
Physical Description:1 volume illustrations
ISBN:0071799389
9786613862334
1283549883
9780071799386
9781283549882

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