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210123 ||| eng |
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|a 9780470379288
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| 050 |
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4 |
|a HF5415.1265
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| 100 |
1 |
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|a Scott, David Meerman
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| 245 |
0 |
0 |
|a The new rules of marketing and PR
|b how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
|c David Meerman Scott
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| 250 |
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|a Rev. and updated
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| 260 |
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|a Hoboken, N.J.
|b John Wiley & Sons
|c 2008
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| 300 |
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|a xxxi, 287 pages
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| 505 |
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|a Includes bibliographical references and index
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a public relations / aat
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| 653 |
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|a Relations publiques
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Public relations / http://id.loc.gov/authorities/subjects/sh85108753
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| 653 |
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|a Public relations / fast / (OCoLC)fst01082892
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| 653 |
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|a Internet marketing / fast / (OCoLC)fst00977272
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
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|a Title from resource description page (viewed June 1, 2009). - "Revised and updated with new sections on social media."--Cover
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| 776 |
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|z 0470379286
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| 776 |
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|z 9780470379288
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|u https://learning.oreilly.com/library/view/~/9780470379288/?ar
|x Verlag
|3 Volltext
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|a 658.872
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|a 659.2
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|a 381
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|a 381.142
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