The new rules of marketing & PR how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2020
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| Edition: | Seventh edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world
- The new rules of marketing and PR
- Reaching your buyers directly
- Web-based communications to reach buyers directly. Social media nd your targeted audience
- Blogs : tapping millions of evangelists to tell your story
- Audio and video drive action
- The content-rich website
- Marketing and PR in real time
- Artificial intelligence and machine learning for marketing and PR
- Action plan for harnessing the power of the new rules. You are what you publish : building your marketing and PR plan
- Growing your business : how marketing and PR drive sales
- Strategies for creating awesome content
- How to write for your buyers
- Social networking as marketing
- Blogging to reach your buyers
- An image is worth a thousand words
- Video and podcasting made easy
- How to use news releases to reach buyers directly
- Your newsroom : a front door for much more than the media
- The new rules for reaching the media
- Newsjacking your way into the media
- Search engine marketing
- Make it happen