|
|
|
|
| LEADER |
02925nmm a2200529 u 4500 |
| 001 |
EB001944592 |
| 003 |
EBX01000000000000001107494 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
210123 ||| eng |
| 020 |
|
|
|a 9781849280549
|
| 050 |
|
4 |
|a HF5548.37
|
| 100 |
1 |
|
|a Calder, Alan
|
| 245 |
0 |
0 |
|a Selling information security to the board
|b a primer
|
| 260 |
|
|
|a Ely
|b IT Governance Pub.
|c 2010
|
| 300 |
|
|
|a 64 pages
|
| 505 |
0 |
|
|a PREFACE; ABOUT THE AUTHOR; ACKNOWLEDGEMENTS; CONTENTS; INTRODUCTION; CHAPTER 1: THE SALES PROCESS; CHAPTER 2: SALES BASICS; CHAPTER 3: SELF-PREPARATION: UNDERSTAND THE BUSINESS; CHAPTER 4: SELF-PREPARATION: SOFT SKILLS; CHAPTER 5: SELF-PREPARATION: BE CREDIBLE; CHAPTER 6: SELF-PREPARATION: BUILD A TRACK RECORD; CHAPTER 7: DEVELOP AN ALLY; CHAPTER 8: WHAT MOTIVATES MANAGERS?; CHAPTER 9: PLEASURE AND PAIN; CHAPTER 10: LEVERAGING REGULATORY COMPLIANCE; CHAPTER 11: LEVERAGING ISO 27001; CHAPTER 12: INFORMATION SECURITY GOVERNANCE; CHAPTER 13: THE PROPOSAL; CHAPTER 14: HANDLING OBJECTIONS
|
| 505 |
0 |
|
|a Includes bibliographical references
|
| 653 |
|
|
|a Sécurité informatique / Technologie de l'information
|
| 653 |
|
|
|a Vente
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / Corporate Governance / bisacsh
|
| 653 |
|
|
|a selling / aat
|
| 653 |
|
|
|a Computer security / Information technology
|
| 653 |
|
|
|a Selling / http://id.loc.gov/authorities/subjects/sh85119819
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / Leadership / bisacsh
|
| 653 |
|
|
|a Business enterprises / Computer networks / Security measures / http://id.loc.gov/authorities/subjects/sh95010367
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / Workplace Culture / bisacsh
|
| 653 |
|
|
|a Selling / fast
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / Organizational Development / bisacsh
|
| 653 |
|
|
|a Business enterprises / Computer networks / Security measures / fast
|
| 653 |
|
|
|a COMPUTERS / Security / General / bisacsh
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b OREILLY
|a O'Reilly
|
| 776 |
|
|
|z 1849280541
|
| 776 |
|
|
|z 9781282737105
|
| 776 |
|
|
|z 9781849280549
|
| 776 |
|
|
|z 1282737104
|
| 776 |
|
|
|z 9781849280532
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781849280549/?ar
|x Verlag
|3 Volltext
|
| 082 |
0 |
|
|a 331
|
| 082 |
0 |
|
|a 658.4
|
| 082 |
0 |
|
|a 658.478
|
| 082 |
0 |
|
|a 381
|
| 082 |
0 |
|
|a 300
|
| 082 |
0 |
|
|a 338
|
| 082 |
0 |
|
|a 330
|
| 520 |
|
|
|a Persuading the board to invest in information security measures requires sales skills. As an information security professional, you are a scientific and technical specialist; and yet you need to get your message across to people whose primary interests lie elsewhere, in turnover and overall performance. In other words, you need to develop sales and marketing skills. This pocket guide will help you with the essential sales skills that persuade company directors to commit money and resources to your information security initiatives
|