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Safeguarding intangible assets

Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability

Bibliographic Details
Main Author: Moberly, Michael D.
Format: eBook
Language:English
Published: Oxford Butterworth-Heinemann 2014
Subjects:
Corporate Culture / Http://id.loc.gov/authorities/subjects/sh85032896
Organizational Behavior / Http://id.loc.gov/authorities/subjects/sh85095524
Organizational Behavior / Fast
Comportement Organisationnel
Culture Organisationnelle
Intangible Property / Http://id.loc.gov/authorities/subjects/sh85067082
Corporate Culture / Fast
Intangible Property / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • 1. Intangible assets
  • 2. Managing intangible assets
  • 3. Intangible assets business transaction due diligence
  • 4. New dimensions for company management
  • 5. Company culture
  • 6. Reputation risks and their management
  • 7. Distinguishing intellectual property and intangible assets
  • 8. Intangible asset training
  • 9. Measuring performance of intangible assets
  • 10. Insider risks and threats to intangible assets
  • 11. Intangible asset strategist and risk specialist
  • 12. Intangible assets in 2014 and beyond : where businesses must be!

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