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210123 ||| eng |
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|a 0128005165
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|a 9780128005163
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|a 9780128006023
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|a 9781306958455
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|a 1306958458
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4 |
|a HD58.7
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1 |
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|a Moberly, Michael D.
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|a Safeguarding intangible assets
|c Michael D. Moberly
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| 260 |
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|a Oxford
|b Butterworth-Heinemann
|c 2014
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| 300 |
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|a 1 online resource
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| 505 |
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|a Includes bibliographical references and index
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|a 1. Intangible assets -- 2. Managing intangible assets -- 3. Intangible assets business transaction due diligence -- 4. New dimensions for company management -- 5. Company culture -- 6. Reputation risks and their management -- 7. Distinguishing intellectual property and intangible assets -- 8. Intangible asset training -- 9. Measuring performance of intangible assets -- 10. Insider risks and threats to intangible assets -- 11. Intangible asset strategist and risk specialist -- 12. Intangible assets in 2014 and beyond : where businesses must be!
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| 653 |
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|a Corporate culture / http://id.loc.gov/authorities/subjects/sh85032896
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| 653 |
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|a Organizational behavior / http://id.loc.gov/authorities/subjects/sh85095524
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| 653 |
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|a Organizational behavior / fast
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| 653 |
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|a Comportement organisationnel
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| 653 |
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|a Culture organisationnelle
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| 653 |
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|a Intangible property / http://id.loc.gov/authorities/subjects/sh85067082
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| 653 |
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|a Corporate culture / fast
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| 653 |
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|a Intangible property / fast
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 0128005165
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| 776 |
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|z 9780128005163
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| 776 |
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|z 1306958458
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| 776 |
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|z 9781306958455
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9780128005163/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 302.35
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|a 658.4
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|a 302.3
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|a 300
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| 520 |
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|a Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability
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