MPG.eBooks - Description: Safeguarding intangible assets

Cover Image

Read Now

Safeguarding intangible assets

Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability

Bibliographic Details
Main Author:	Moberly, Michael D.
Format:	eBook
Language:	English
Published:	Oxford Butterworth-Heinemann 2014
Subjects:	Corporate Culture / Http://id.loc.gov/authorities/subjects/sh85032896 Organizational Behavior / Http://id.loc.gov/authorities/subjects/sh85095524 Organizational Behavior / Fast Comportement Organisationnel Culture Organisationnelle Intangible Property / Http://id.loc.gov/authorities/subjects/sh85067082 Corporate Culture / Fast Intangible Property / Fast
Online Access:	https://learning.oreilly.com/library/view/~/978012...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability
Physical Description:	1 online resource
ISBN:	0128005165 9780128005163 9780128006023 9781306958455 1306958458