Media promotion and marketing for broadcasting, cable, and the Internet
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design
| Main Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam
Elsevier/Focal Press
2006
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design |
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| Item Description: | Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. ©2002 |
| Physical Description: | xiv, 335 pages illustrations |
| ISBN: | 1136024824 9786610967094 9780240807621 9781280967092 9780080473437 6610967091 0080473431 1280967099 0240807626 9781136024825 |