Media promotion and marketing for broadcasting, cable, and the Internet
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam
Elsevier/Focal Press
2006
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references (pages 321-323) and index