Electronic media management
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the In...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Burlington, MA
Focal Press
2006
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| Edition: | 5th ed |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marke |
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| Physical Description: | xv, 415 pages illustrations |
| ISBN: | 9786610964512 9781136028663 9780080470832 6610964513 1280964510 1136028668 0080470831 9781280964510 |