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Marketing your new business

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack o...

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Bibliographic Details
Main Author: Barringer, Bruce R.
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FTPress Delivers 2011
Series:FTPress Delivers elements
Subjects:
Entrepreneuriat
Entrepreneurship / Http://id.loc.gov/authorities/subjects/sh85044149
Business & Economics / Management Science / Bisacsh
New Business Enterprises / Http://id.loc.gov/authorities/subjects/sh85091252
Small Business / Fast / (ocolc)fst01121223
Marketing
Entrepreneurship / Fast / (ocolc)fst00912787
Business & Economics / Management / Bisacsh
Business & Economics / Organizational Behavior / Bisacsh
Marketing / Fast / (ocolc)fst01010167
Small Business / Http://id.loc.gov/authorities/subjects/sh85123568
Entrepreneurs / Aat
New Business Enterprises / Fast / (ocolc)fst01036825
Marketing / Aat
Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Nouvelles Entreprises
Business & Economics / Industrial Management / Bisacsh
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Cover13;
  • Marketing Your New Business
  • Make Your Marketing Efforts Consistent with Your Mission
  • Know Your Customers
  • Learn About the Full Array of Marketing Techniques That Are Available
  • Segmenting the Market and Selecting a Target Market
  • Segmenting the Market
  • Selecting a Target Market
  • Endnotes

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