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210123 ||| eng |
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|a 0132378728
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|a 0132378914
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|a 9780132378727
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|a HD62.5
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|a Barringer, Bruce R.
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|a Marketing your new business
|c Bruce Barringer
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| 260 |
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|a Upper Saddle River, N.J.
|b FTPress Delivers
|c 2011
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| 300 |
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|a [8] pages
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|a Cover13; -- Marketing Your New Business -- Make Your Marketing Efforts Consistent with Your Mission -- Know Your Customers -- Learn About the Full Array of Marketing Techniques That Are Available -- Segmenting the Market and Selecting a Target Market -- Segmenting the Market -- Selecting a Target Market -- Endnotes
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|a Entrepreneuriat
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|a Entrepreneurship / http://id.loc.gov/authorities/subjects/sh85044149
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| 653 |
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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| 653 |
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|a New business enterprises / http://id.loc.gov/authorities/subjects/sh85091252
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| 653 |
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|a Small business / fast / (OCoLC)fst01121223
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| 653 |
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|a Marketing
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| 653 |
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|a Entrepreneurship / fast / (OCoLC)fst00912787
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| 653 |
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|a BUSINESS & ECONOMICS / Management / bisacsh
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| 653 |
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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| 653 |
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|a Marketing / fast / (OCoLC)fst01010167
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| 653 |
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|a Small business / http://id.loc.gov/authorities/subjects/sh85123568
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| 653 |
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|a entrepreneurs / aat
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| 653 |
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|a New business enterprises / fast / (OCoLC)fst01036825
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| 653 |
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|a marketing / aat
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| 653 |
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|a Marketing / http://id.loc.gov/authorities/subjects/sh85081333
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| 653 |
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|a Nouvelles entreprises
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| 653 |
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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|a FTPress Delivers elements
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|z 9780132371780
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|z 0132378914
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|z 9780132378918
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|u https://learning.oreilly.com/library/view/~/9780132378727/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 338.642
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|a This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It's also an area where money can be easily wasted if a business doesn't have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business's marketing efforts should be consistent with its overall mission and values. For example...
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