Marketing your new business
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack o...
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| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
FTPress Delivers
2011
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| Series: | FTPress Delivers elements
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It's also an area where money can be easily wasted if a business doesn't have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business's marketing efforts should be consistent with its overall mission and values. For example... |
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| Physical Description: | [8] pages |
| ISBN: | 0132378728 0132378914 9780132378727 |