Map the future of design for enhanced customer experience

"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Use "experience mapping" to create products, services, and experiences your customers will be truly passionate...

Full description

Bibliographic Details
Main Author: Prahalad, Deepa
Other Authors: Sawhney, Ravi
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FTPress Delivers 2011
Series:FT Press Delivers elements
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Use "experience mapping" to create products, services, and experiences your customers will be truly passionate about!"--Resource description page
Physical Description:[18] pages illustrations
ISBN:9780132609838