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Why design thinking in business needs a rethink to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses

Bibliographic Details
Main Authors: Kupp, Martin, Anderson, Jamie (Author), Reckhenrich, Jörg (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2017
Subjects:
Business Planning / Http://id.loc.gov/authorities/subjects/sh85032906
Technological Innovations / Fast
Strategic Planning / Http://id.loc.gov/authorities/subjects/sh85128511
Strategic Planning / Fast
Technological Innovations / Http://id.loc.gov/authorities/subjects/sh85133143
Innovations
Planification Stratégique
Business Planning / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Item Description:"Reprint #59113.
Physical Description:1 volume

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