The new age of innovation driving cocreated value through global networks
"The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transfo...
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| Format: | eBook |
| Language: | English |
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New York
McGraw-Hill
2008
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| Series: | McGraw Hill professional
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological architecture requirements to create an ongoing innovation advantage. This book explains how to accomplish this shift - one where IT and the management architecture form the corporation's fundamental foundation."--Jacket |
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| Item Description: | Title from PDF title page (viewed May 20, 2008) |
| Physical Description: | 1 online resource |
| ISBN: | 9780071598293 1281296678 9781281296672 0071598294 9780071598286 9786611296674 0071598286 |