Managing Customers as Investments The Strategic Value of Customers in the Long Run
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. Y...
| Main Authors: | , |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Pearson
2005
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| Edition: | 1st edition |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it |
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| Item Description: | Made available through: Safari, an O'Reilly Media Company |
| Physical Description: | 224 pages |
| ISBN: | 9780131428959 |