The truth about finding and using customer momentum and the wisdom of crowds
"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Upper Saddle River, N.J.
FT Press Delivers
2011
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Series: | The truth about
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | "This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page |
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Physical Description: | [12] pages |
ISBN: | 9780132480697 |