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The truth about finding and using customer momentum and the wisdom of crowds

"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page

Bibliographic Details
Main Author: Solomon, Michael R.
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FT Press Delivers 2011
Series:The truth about
Subjects:
Business & Economics / Management Science / Bisacsh
Consommateurs / Comportement
Consumers' Preferences / Fast
Consommateurs / Préférences
Business & Economics / Management / Bisacsh
Business & Economics / Organizational Behavior / Bisacsh
Consumers / Attitudes / Fast
Consommateurs / Attitudes
Consumer Behavior / Fast
Consumers' Preferences / Http://id.loc.gov/authorities/subjects/sh85031496
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Consumers / Attitudes / Http://id.loc.gov/authorities/subjects/sh85031492
Business & Economics / Industrial Management / Bisacsh
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page
Physical Description:[12] pages
ISBN:9780132480697

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