Embrace your ignorance

You may think your company is customer-focused and customer-centric. But in reality, you probably don't understands your customers needs very well -- and you're better off acknowledging that

Bibliographic Details
Main Author: Schrage, Michael
Format: eBook
Language:English
Published: Cambridge, MA MIT 2015
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:You may think your company is customer-focused and customer-centric. But in reality, you probably don't understands your customers needs very well -- and you're better off acknowledging that
Physical Description:1 volume