'Just Enough' Piracy Can Be a Good Thing
When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a...
Main Author: | |
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Other Authors: | , , |
Format: | eBook |
Language: | English |
Published: |
[Erscheinungsort nicht ermittelbar], Boston, MA
MIT Sloan Management Review, Safari
2019
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Edition: | 1st edition |
Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a moderate level of piracy - not too much, not too little - can actually benefit the manufacturer, the retailer, and consumers, all at the same time |
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Item Description: | Online resource; Title from title page (viewed August 27, 2019) |
Physical Description: | 4 pages |