'Just Enough' Piracy Can Be a Good Thing
When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar], Boston, MA
MIT Sloan Management Review, Safari
2019
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| Edition: | 1st edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a moderate level of piracy - not too much, not too little - can actually benefit the manufacturer, the retailer, and consumers, all at the same time |
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| Item Description: | Online resource; Title from title page (viewed August 27, 2019) |
| Physical Description: | 4 pages |