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210123 ||| eng |
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|a 9781119114055
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|a 9781119113928
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|a 1119114055
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|a HF5414
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|a Sammis, Kristy
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|a Influencer marketing for dummies
|c by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng ; edita Gassmann Rodriguez, and Judy Zhou
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| 260 |
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|a Hoboken, NJ
|b John Wiley & Sons
|c 2016
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|a 312 pages
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|a Part I. Getting started with influencer marketing -- part II. Identifying influencers -- part III. The main platforms for influencer marketing -- part IV. Measuring your success -- part V. Creating stellar influencer marketing campaigns -- part VI. The part of tens
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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| 653 |
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|a Marketing
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| 653 |
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|a Marketing / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Management / bisacsh
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| 653 |
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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| 653 |
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|a marketing / aat
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| 653 |
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|a Influence (Psychologie)
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|a Marketing / http://id.loc.gov/authorities/subjects/sh85081333
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|a Influence (Psychology) / http://id.loc.gov/authorities/subjects/sh85066123
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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| 653 |
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|a Influence (Psychology) / fast
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| 700 |
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|a Lincoln, Cat
|e author
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|a Pomponi, Stefania
|e author
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|a Ng, Jenny
|e author
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|a For dummies
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|u https://learning.oreilly.com/library/view/~/9781119114093/?ar
|x Verlag
|3 Volltext
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|a Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand
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