Indispensable how to become the company that your customers can't live without

A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...

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Bibliographic Details
Main Author: Calloway, Joe
Format: eBook
Language:English
Published: Hoboken, N.J. John Wiley 2005
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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245 0 0 |a Indispensable  |b how to become the company that your customers can't live without  |c Joe Calloway 
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300 |a xiii, 226 pages 
505 0 |a The default choice -- The five drivers -- Case study: Deluxe -- Back to the six new basics -- Case study: W Hotels -- Create community -- Case study: Gitomer -- Obvious but often overlooked -- Right place, right time -- Case study: The Pancake Pantry -- Big picture outcome -- Twenty-eight indispensable lessons -- Case study: Pinnacle Financial Partners -- Repeatable process -- Stop apologizing, start doing your job -- Case study: Law Talk -- The customer decides 
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520 |a A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance