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|a 128027686X
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|a 0471733369
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|a 9781280276866
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|a 9780471733362
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|a HF5415.525
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|a Calloway, Joe
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|a Indispensable
|b how to become the company that your customers can't live without
|c Joe Calloway
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260 |
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|a Hoboken, N.J.
|b John Wiley
|c 2005
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300 |
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|a xiii, 226 pages
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|a The default choice -- The five drivers -- Case study: Deluxe -- Back to the six new basics -- Case study: W Hotels -- Create community -- Case study: Gitomer -- Obvious but often overlooked -- Right place, right time -- Case study: The Pancake Pantry -- Big picture outcome -- Twenty-eight indispensable lessons -- Case study: Pinnacle Financial Partners -- Repeatable process -- Stop apologizing, start doing your job -- Case study: Law Talk -- The customer decides
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|a BUSINESS & ECONOMICS / Marketing / Research / bisacsh
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|a Consommateurs / Fidélité
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|a Customer loyalty / fast
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653 |
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|a Customer loyalty / Case studies / sears
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|a Customer loyalty / Case studies
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|a Consommateurs / Fidélité / Études de cas
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|a Customer loyalty / sears
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|a Kundenmanagement / gnd / http://d-nb.info/gnd/4236865-0
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|a Customer loyalty / http://id.loc.gov/authorities/subjects/sh97009091
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|a Beziehungsmanagement / gnd / http://d-nb.info/gnd/4326109-7
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|a Includes index
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|a GBA509156
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|z 0471733369
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|z 9780471733362
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|z 0471703087
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|z 9780471703082
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|u https://learning.oreilly.com/library/view/~/9780471703082/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 658.812
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|a 381
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|a 001.4
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|a 330
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|a 658.8/343
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|a A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance
|