Indispensable how to become the company that your customers can't live without
A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley
2005
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance |
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| Item Description: | Includes index |
| Physical Description: | xiii, 226 pages |
| ISBN: | 128027686X 0471733369 9781280276866 9780471733362 |