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210123 ||| eng |
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|a 9780131377769
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|a 0131377779
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|a 0131377760
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|a HD59
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|a Solis, Brian
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|a How to generate effective press releases for social networks
|c Brian Solis, Deirdre Breakenridge
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|a [Upper Saddle River, N.J.]
|b [FTPress Delivers]
|c ©20
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|a [8] pages
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|a Intro -- Cover -- Traditional Releases -- Customer-Focused News Releases -- SEO (Search Engine Optimization) Press Releases -- Social Media Releases -- What SMRs Are Not -- A Final Word on SMRs -- The Brand New World of New Releases
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|a Online social networks / fast
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|a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh
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| 653 |
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|a public relations / aat
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| 653 |
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|a Relations publiques
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|a Press releases / http://id.loc.gov/authorities/subjects/sh85106524
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| 653 |
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|a Public relations / http://id.loc.gov/authorities/subjects/sh85108753
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|a Communiqués de presse
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| 653 |
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|a Public relations / fast
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|a Press releases / fast
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|a Médias sociaux / Aspect économique
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|a Online social networks / http://id.loc.gov/authorities/subjects/sh2006006990
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|a Réseaux sociaux (Internet)
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|a Social media / Economic aspects
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| 653 |
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|a press releases / aat
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| 653 |
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|a Social media / Economic aspects / fast
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| 700 |
1 |
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|a Breakenridge, Deirdre
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| 700 |
1 |
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|a Solis, Brian
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|a Breakenridge, Deirdre
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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|a FTPress Delivers elements
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|a Cover title. - Imprint from cover p. [3]. - Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010)
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| 776 |
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|z 9780137052929
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|u https://learning.oreilly.com/library/view/~/9780131377769/?ar
|x Verlag
|3 Volltext
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|a 331
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|a 006.754
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|a 659.2
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|a 302.231
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|a 659.2
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|a This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren't, and how to make the most of them. PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool
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